Why Do I Think There’s A Squidoo Recovery Going On?
I believe there is a Squidoo recovery on it’s way. In March and April of 2013, there was an almost Squidoo genocide that happened in which thousands of Squidoo lensmasters had their lenses deleted or even worse, their whole accounts wiped out.
It was a knee jerk reaction by Squidoo to Google’s threat of de-indexing the site, and to be honest if I was the owner, I would also have panicked a little too, I mean, without Google, you’re nothing!
The cull went ahead with thousands of lenses being killed off and lensmasters leaving in their droves. I was nearly one of them. I had 75% of my lenses deleted or given heads-up notices and I thought enough is enough and stopped making the blasted things!
But, as it’s coming up to Christmas and Black Friday is just around the corner, I’ve noticed an upsurge in sales. Now, you may think it’s just because it’s the time of year, but this has been since early October on lenses that have nothing to do with sales.
That may sound crazy, but I’ve found that if I produce lenses that are ‘matter-of-fact’ in style instead of a gushing sales pitch, they perform incredibly better all around.
Ah….hold on! Isn’t that what Squidoo was intended for?
The Old Squidoo and Me
I was guilty of churning out lenses, sometimes 3 a day, to get as many Amazon sales as I could (hey, I’m a marketer right?). The content was secondary to the amount of Amazon links I could get in there as well as the keyword in it’s many forms cleverly placed at strategic areas. It worked for a long time and sales were great, in fact, half my earnings were coming from Squidoo.
But, as with everything in this game, all good things come to an end and we move on…and I did. I didn’t produce a lens from April to August, that’s 5 whole months and would have seen me produce around 150 lenses listed on Squidoo, and in Google, all full of Amazon links earning me a pretty penny.
My income went down, my motivation was at an all time low and I took the whole summer off to re-evaluate things. I’m just an ordinary family man who only wants to earn a living wage, so I had plenty to think about.
I came back refreshed, but still looking for another way of earning money online, and this technique has helped me get back into the groove, but I’ve also noticed a Squidoo recovery.
In early September I set out to write a few lenses, more as a hobby than a money finder, but things have turned out better than expected. I’ve used the new Squidoo Product Review lens as well as the usual standard lens.
Squidoo Recovery or ‘Me’ Recovery?
Now, I’ve produced them by just writing about stuff I know, or like. The product lenses are about items I’ve used or are currently using.
I would always struggle with this type of review because I would just write a review based on Amazon’s own recommendation or buyer reviews without any idea of how the product works or performs.
But once I started writing about the things I DO know about, the sales started coming in.
Hang on…is this a Squidoo recovery or a ‘self’ recovery?
I’m almost too casual in my approach, I write like I’m showing a friend what this certain things does, and how it does it. I’ve even written about things that are rubbish and still got sales!
See, people search for reviews of products they’re about to buy and those people are savvy these days and know if it’s a genuine review or a sales pitch. I write what I would want to know about a subject, not what I don’t know.
I’ve always hated pushing for sales, which is strange coming from an Internet Marketer, and I only feel comfortable writing about things I find are useful and can benefit others. Writing Squidoo lenses like this is easy.
But just in case Squidoo throws another hissy-fit, I have several accounts with pen names just to be on the safe side because…boy, did I take a hit last time!
What I Write About in My Squidoo Lenses Now
I still write for my own websites and that’s where most of my earning come from and I don’t ever think I will ever get back to half my earnings coming from Squidoo, but it’s nice to know that, perhaps, maybe a Squidoo recovery can still make me a few bucks with a style of writing that I find easy.
I only ever put 4 Amazon links into any lens and some people may say it’s leaving money on the table, but I don’t care.
I only ever use the product name once or twice in the description and use long tail keywords instead, keywords that people type into Google such as ‘durable backpacks for hiking’; put that question into this keyword tool and see what the possible searches are, and as I’m keen on hiking, have plenty of experience with durable backpacks, and know what to look for and what to avoid.
That lens would be easy to write because I have comments to make about the subject myself.
Anyway, enough about this sort of thing, I just know, or have a feeling at least, that a Squidoo recovery is on it’s way.
Get writing about stuff you love or use. You have things all around you that you can make an expert review on.
If you can’t think about any products to write about, there are some things you use every day…the keyboard you’re at right now, the mouse, the monitor, the PC, the laptop, the tablet, the phone, the desk, the chair, the wi-fi, the router…and that’s only where you’re sitting at right now!
Let’s hope there is a Squidoo recovery happening and that we can start to earn from things we know.