Over the years, I’ve used various Amazon Affiliate Plugins to make the whole process of linking to products as easy as I can. It’s not rocket science getting your Amazon links inside your posts, but it does take time and it is tedious work, especially if you’re linking left, right and centre to your Amazon offers.
When I write a post, or a page, promoting an Amazon product, I link to that item as many times as I can without being overbearing. Most of my Amazon reviews are well over a thousand words with, on average, 6 or 7 images in them as well. That’s a lot of links I need to get in!
Every image will have a link to the product, as well as 10+ text links to the same offer. Although my reviews are thorough, the main aim is to get the visitor to click those links to the product over at Amazon.
If I could put up just one link with around 300 words of content, I would, but through experience, I know that it’s a tactic that simply doesn’t work…oh, how I wish it did!
It could be done with aggressive backlinking, but I hate backlinking with a passion, so my reviews HAVE to be content rich with dozens of relevant keywords to pique the interest of the search engines. I’m not overly keen on writing reviews either, but I find it so much easier than running around trying to find relevant backlinks. If a review is good enough, it will rank with just the minimum of social signals.
When I’ve written a review (which can take a day or two) I don’t want readers just reading it…I want them to click those links all day long and the easiest and quickest way of deploying those links is to use a plugin called EasyAzon.
I’ve used free WP Amazon affiliate plugins before but they never filled me with confidence, and now, I wouldn’t touch a free Amazon Affiliate Plugin with a bargepole! I had one once that broke my website and I couldn’t get any support…it took me weeks of manual messing to put it right again!
I’ve also used premium WordPress plugins that help with linking to Amazon products but often they included an Amazon theme in the package and to be honest, I’m not keen of those purposely built Amazon themes, they are starting to look outdated.
So I settled on the EasyAzon Amazon Affiliate WordPress Plugin developed by Chris Guthrie who’s a giant among successful Amazon affiliates. Chris knows his stuff and has made thousands in affiliate commissions from Amazon. He’s covered all that you need with his EasyAzon plugin to maximize the chances of visitors clicking your Amazon links.
For example, you have 4 choices of link options with my favourite being the simple text link that pops up an image of the product when someone merely rolls their cursor over it. This gives the visitor an instant view of the product. It also shows the current price and buy button.
I use this setting for all my Amazon product links in my reviews and the best part is that you don’t have to even go to Amazon to get those links. It’s all done within the WordPress post. When you need to add a link, you will see the EasyAzon tab on your post dashboard as below. You just click, search and then add the shortcode and it’s done.
Below you will see a 20 second video of a short example of text that has 4 links to Amazon for the GoPro Hero4. You’ll first of all see the image to the left which is a link, 2 text links that have the pop up image and price and finally a buy button at the bottom. These links were inserted in seconds and look totally natural. (The video is silent, by the way)
[video_player type=”embed” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″][/video_player]
There is another link choice which is an info block that includes a static image of the product, price (as of the date) and a buy button as seen below.
Even More From EasyAzon!
But that’s not all the EasyAzon Amazon Affiliate WordPress Plugin can do, and this is where the real magic happens. Before I used the EasyAzon plugin, I either had dedicated UK Amazon websites or dedicated USA websites because of the problem with international buying preferences. Or I would put up 2 buy buttons, one for each country, which took me so much longer, and of course I couldn’t link images. I cringe now at all that wasted time!
What the EasyAzon plugin does is allow you do sign up for all the participating countries that use Amazon Associates and then simply put your Amazon Associate ID into the plugin from each country. It’s called localizing your links.
This means I can promote products for all these countries in one post. People in the UK will only see and click UK Amazon products and people in the USA will only click and see products from the USA…and so on. I now don’t have to worry when someone in Arkansas clicks my Amazon link only to find out it’s from the UK Amazon…and they can’t buy it…a wasted click and a missed sale.
This is a genius move and something I’ve would have paid big bucks for when I first started out with my Amazon websites.
The EasyAzon Amazon Affiliate WordPress Plugin is easy to set up too. All the instructions come with the plugin on how to set everything up (takes about 5 minutes!) but I’ll quickly give you an overview of how simple it really is.
Once you’ve purchased the EasyAzon plugin you will have instructions on installing it onto your WordPress website…it’s just like any other install of a plugin and it’s all covered in the welcome files sent from Chris Guthrie.
Firsty, go get your Amazon Access key that can be found in your Amazon Associates back office, then get your API & Secret Key Access Code. It sounds complicated…it really isn’t. It’s all inside your Amazon Associates dashboard and there is a video inside the package if you get stuck.
Once you get those codes, copy them and paste them into your EasyAzon setting inside WordPress.
Then just fill out your Amazon tracking ID’s into their relevant country settings. You will then have a few choices to make like:
Those are my own personal settings above, you may want to change them to whatever suits your websites. The ‘Links to open in a new window‘ is an option I always employ because the visitor may want to come back to your website. I always put a ‘No Follow’ addition to links if they’re going to offers and I don’t cloak my Amazon links. People are used to seeing great long url’s from Amazon, so it’s no biggie…and Amazon don’t allow cloaking unless it’s their own cloak.
I turn on the ‘Pop up‘ tab because I think it adds to the value of a review. A visitor can see immediately what they’re reading about and an image can make a product look enticing.
The ‘Add to Cart‘ option is also a ‘must do’. This allows the potential customer to add the product to their Amazon cart, and if they’re logged in to their Amazon account, you get 90 days, if they decide to buy the product, and not 24 hours as is the usual time limit. Imagine if they had wanted a $500 item, but waited a couple of days to buy it…they then log into Amazon, search for it, then buy it when all the time it could have already been in their basket.
Finally, the ‘Link Localization‘ option is essential…it’s as simple as that! Unless, of course, you only want to promote to one country.
Once you’re happy, save the changes and you’re good to go.
EasyAzon Get My Vote
This has been a huge time saver for me. I’ve been using the EasyAzon Amazon Affiliate WordPress Plugin for almost a year now and the thought of going back to my old way of linking to Amazon makes me shudder!
Most of my websites promote products from Amazon and in my opinion, using the EasyAzon plugin is an essential piece of kit.
If you want to see more info about this HUGE time saver then click here. If you’re marketing using Amazon Associates then I thoroughly recommend the plugin above all others out there. It does all the things I want it to do and is one of my most important and valued purchases I’ve made since working full time online since 2009.
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